Authors: O.A. Isupova, N.A. Oskina

Title of the article: Evaluation factors of business attractiveness in the region (case kemerovo housing and construction market)

Year: 2015, Issue: 6, Pages: 191-198

Branch of knowledge: Economical sciences

Index UDK: 338.24

DOI: -

Abstract: The article suggests an approach to the evaluation of business climate factors on the Kemerovo housing and construction market (HCM). An approach is based on expert choice of criteria, which are more important for entrepreneurs management decision. The evaluation of each factors includes the situational analysis the impact of factor’s characteristics (indicators) on business decision. The obtained results lead to conclusion: (1) using of approach to assess the business attractiveness of HCM is possible; (2) the business climate on HCM can be evaluated as favorable both present and in the future.

Key words: business climate factors housing and construction market investment attractiveness region evaluation

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